FAQ > About Web-to-Print > How crucial is a Web presence and online ordering to a PSP?
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It will eventually differentiate those who are still in business from those who aren't. It will become more universal than a yellow pages listing was in the 90's.
Not having a good web-to-print portal that connects you to your customers is like not having a front door to the shop. Most of your long-term clients will go around the back to do business with you, but it doesn't seem very professional and will hurt your efforts to attract and retain customers long term.
